Top 5 Fashion Games on iOS in Russia: Q3 2025 Performance

In the third quarter of 2025, the Russian iOS market for fashion games witnessed notable performances from the top five applications in this category. Here's a closer look at their trends in downloads, revenue, and active users, as reported by Sensor Tower.

Project Makeover from Magic Tavern, Inc. experienced fluctuations in its weekly revenue, starting from around $5.9K and peaking at approximately $7.5K by the end of September. Downloads showed a similar variable pattern, initially at 5.2K and dropping to 1.5K towards the end of the quarter. Active users also saw a decline from 37.8K to 12.1K.

Avatar Life - love & bit gacha by 101XP LIMITED saw a rise in weekly revenue, reaching about $5.3K at the quarter's close. Downloads were stable, maintaining an average of 2.4K weekly, while active users increased significantly from 9.2K to nearly 19K by September.

SuitU: Fashion Avatar Dress UP from Libii HK Limited noted a peak in revenue at the beginning of the quarter with $5.7K, followed by a gradual decline to $3.1K. Downloads decreased from 3.5K to 2.2K, while active users grew from 14.7K to 17.2K.

Merge Fashion: Romance Story by Wind's Choice Tech Limited saw its weekly revenue increase steadily, reaching $3.5K by the end of September. Downloads started strong at 25K but decreased to 13.8K. Active users reflected this trend, decreasing from 92.9K to 70.4K.

Finally, Glow Fashion Idol by Crazy Labs saw modest growth in revenue, peaking at $1.3K. Downloads showed an initial rise, reaching 2.9K in late August before dropping to 729 by the end of the quarter. The number of active users peaked at 7.7K in late August but dropped to 5.1K.

These insights, derived from Sensor Tower data, highlight the dynamic shifts in the fashion game sector on iOS in Russia, offering a glimpse into user engagement and monetization trends. For more detailed analytics, visit Sensor Tower's platform.